DiveOps vs DiveShop360

How to read this comparison

This page is for the owner choosing software to run a dive centre. Every line about DiveShop360 comes from diveshop360.com, checked on 9 October 2026, and anything its site does not describe is marked as not found rather than as missing.

DiveShop360 is strongest at the shop counter. DiveOps has a full till as well, and is built around what happens before and after it: the diver's first message, the boat, the instructor and the pay run.

• Both run a shop till, online booking, rentals and a website.
• DiveOps answers inbound WhatsApp enquiries 24/7; DiveShop360 describes AI text replies over SMS.
• DiveOps adds trip sheets, dive groups to sign-off, boat GPS, books and payroll.
• Every line about DiveShop360 is from its own site and hedged where the site is silent.

Where DiveOps wins: the inbound WhatsApp front desk

DiveOps puts an AI assistant on your centre's own WhatsApp Business number. It answers questions about courses, prices, dates and what to bring, day and night, in the diver's own language, and sends your booking link so the diver can book and pay online. When a chat needs a person, your team takes over in one tap with the whole conversation in view. It runs on the official Meta WhatsApp Business Platform, so the number stays yours.

DiveShop360 describes AI-powered text messages that answer customer questions, over SMS. We did not find WhatsApp, or replies in the customer's own language, described on its site. No competitor we found describes a 24/7 multilingual inbound WhatsApp front desk with one-tap hand-off.

• Answers inbound enquiries 24/7, in the diver's own language, in under 2 minutes.
• Sends your booking link, so the diver books and pays online while they still want to.
• One-tap hand-off to your team, with the whole conversation in view.
• At the live DiveOps centre it handles 92% of messages and saves roughly 8 hours a week.

Where DiveOps wins: the dive day, books and payroll in one login

Behind the front desk, DiveOps runs the centre in one login: bookings from every channel in one list, a branded booking page, the Planner and drag-and-drop trip sheets, dive groups with progress through to instructor sign-off, gear, rentals and servicing, the shop till, real double-entry books, payroll with commissions and payslips, staff access levels and leave, digital medical forms, display boards, weather and tides, and search and AI visibility. Live boat GPS tracking and the website builder are add-ons; Diver Watch and card readers are switched on with us.

DiveShop360's site describes rosters, a capacity calendar and commission tracking, with bookkeeping handled in QuickBooks. We did not find drag-and-drop trip sheets, course progress to sign-off, boat GPS, payroll, rooms, display boards or weather and tides described.

• Planner and drag-and-drop trip sheets, with spaces and kit sizes worked out.
• Dive groups with progress through to instructor sign-off.
• Double-entry books and payroll with commissions and payslips, built in.
• Rooms and beds on the same bill, and live boat GPS (add-on).

What DiveShop360 is

DiveShop360 is a dive shop till and management platform, built with dive professionals over 20 years. Its site describes a shop till with repair jobs, gift cards and loyalty, supplier catalogues, online booking for trips and courses, rentals, hosted e-commerce websites, card payments and payment links, QuickBooks and Smartwaiver connections, and links with PADI, SSI and other agencies. Trade press reported in 2023 that it bought EVE. DiveOps covers the till, booking, rentals and website ground and adds the 24/7 WhatsApp front desk and the full dive day in one login.

The bottom line

If your centre runs on boats, courses and divers messaging at all hours, DiveOps is built for that day: it answers every enquiry in the diver's language and carries the booking through the boat, the till, the books and payroll.

Book a demo and watch DiveOps answer a real message on your own number.