Dive shop and dive centre software built for US operators
DiveOps is operations software for dive shops and dive centres, with a 24/7 WhatsApp AI front desk that answers on your own number around the clock. Built for the spread of US diving, the Florida Keys and Hawaii running trips every week of the year, California's kelp forests and Catalina and Monterey day boats, Great Lakes wreck season, and inland quarries carrying the training load in between.
Year-round trips in the Florida Keys and Hawaii
Key Largo's reef and wreck sites, the Spiegel Grove and the USCGC Duane among them, run charters most days of the year, and Hawaii's operators keep a similar year-round pace. DiveOps schedules daily boats, gear and crew against that cadence, so a shop running two or three trips a day doesn't outgrow a system built for a seasonal weekend operator.
Certification classes, guided reef trips and wreck charters can run on the same boats in the same week; DiveOps keeps each booking type, and who's qualified to run it, straight.
Seasonal diving in California, the Great Lakes and beyond
California's kelp forest sites, Catalina and Monterey among them, and the Great Lakes wreck season run to a shorter, busier window than Florida or Hawaii. DiveOps handles the swing between a packed summer schedule and a quieter off-season without needing a different setup for each, and the same account covers inland quarry training days that keep instructors working through the year.
A shop running summer boat charters and winter pool and quarry certifications sees both in the one booking calendar, not two separate systems stitched together.
A 24/7 WhatsApp front desk for a domestic customer base
The US market is largely domestic divers booking directly, often outside business hours, planning a weekend trip on a Tuesday evening or messaging from the road. DiveOps' WhatsApp AI runs on your shop's own WhatsApp number through the official Meta Business API (DiveOps is a registered Meta Tech Provider), replies in under 2 minutes and answers around 92% of routine questions itself, sending the booking link straight back. It never claims to be a person; someone at the shop confirms every booking.
That's a Friday-night enquiry about Saturday's boat, answered before the shop opens Saturday morning, not sitting unread in a shared inbox.
Built around how US dive shops actually run
Certification-heavy business, students moving through open-water, advanced and specialty courses alongside recreational trips, whichever agency your instructors teach for, SSI, PADI and others, sits at the centre of most US dive shops. DiveOps tracks course progress, instructor assignment and gear alongside the boat schedule, so a shop isn't running training in a separate spreadsheet from its charters.
USD pricing, admin time and card fees back
Bookings, payments and reporting run in USD. Shops using DiveOps get roughly 8 hours a week of admin time back, and card payments can carry fees up to 20% lower (never guaranteed; it depends on your current processor).
DiveOps is from £99 a month, scaling with the number of divers you run through the year. Book a demo and see it set up against your own boats and courses.
Questions, answered.
Does DiveOps work for a dive shop that's mostly certification classes, not boat charters?
Yes. DiveOps tracks course progress, instructor assignment and student records alongside any boat, pool or quarry scheduling, so a training-focused shop runs from the same system as a charter operator.
Can DiveOps handle a shop that's busy all summer and quiet in winter, like a Great Lakes or California operator?
Yes. The same booking calendar covers a packed summer charter schedule and a quieter off-season of pool and quarry training, without switching systems between them.
Does the WhatsApp AI reply outside business hours?
Yes, that's the point of it. It answers on your shop's own WhatsApp number 24/7, in under 2 minutes, and sends the booking link back; a person at the shop still confirms every booking.
How much does DiveOps cost for a US dive shop?
From £99 a month, scaling with the number of divers you run through the year. See current pricing on the pricing page or book a demo for a figure against your own numbers.
See it run your dive centre.
A short live walkthrough on your real schedule. No slides, no sales patter.