Does a dive centre need a CRM?
A sales CRM tracks deals. A dive centre needs something different: a record that tells you whether this diver is certified, fit to dive, paid up and who to call in an emergency. Here is what a dive centre CRM should hold, and how DiveOps keeps it.
The short answer
Yes, if you want to know who each diver is before they reach the boat. DiveOps keeps one record per diver: contact and emergency details, a checked certification with a verified card photo, medical forms, every booking and payment, notes and where they came from, mostly filled in by the diver before they arrive.
(opens full size in a new tab)What is a dive centre CRM for?
For a dive centre, the customer record is a safety record as much as a sales one. Before anyone gets on a boat you need their certification, their medical, their emergency contact and whether they owe you money. Afterwards you want their history in one place for the next time they book.
A generic CRM can hold names and emails, but it does not know what an Open Water card or a medical form is, and it does not sit next to your bookings, boats and till. DiveOps keeps the diver's record in the same login as everything else, so it fills itself in as they book, pay and dive.
- Certification level, checked, with a verified card photo.
- Medical form signed online, with doctor sign-off flagged.
- Emergency contact and the details your centre asks for.
- Bookings, payments and anything still owed.
One record per diver
Open any diver and the overview answers the questions that matter at the desk: their certification, age, medical status and balance, how complete their profile is and who to call in an emergency. One tap starts a WhatsApp chat, a call or an email.
Behind the overview, the record keeps their money (bookings, payments, a statement and shop purchases), certifications, dive activity on the boat and in the pool, medicals, dated notes and the rest of their details.
Paperless sign-up before they arrive
Divers fill in their own details before they arrive, from a link you send or a QR code at the desk, or as part of booking online. Your centre chooses what the forms ask, from kit sizes to a photo of their certification card, and the answers land on the diver's record.
The morning of the dive is then for diving, not clipboards.
Certifications and medicals, checked and recorded
For SSI divers, check their certification against SSI from their record. For everyone, add a photo of their card and mark it verified; DiveOps keeps who checked it and when. Medical forms are signed online, anyone who needs a doctor's sign-off is flagged, and paper forms can be uploaded.
When an instructor signs a student off a course, the diver's certification level on their record goes up by itself.
Find anyone, and keep the list clean
Search by name, email or phone, and filter the list by enquiry, booked, active or inactive, or by certification. Anyone who still owes money is marked in the list. Each diver's source shows where they came from, including partners who send you divers through their own links.
When the same person is entered twice, DiveOps shows likely duplicates to review, and merging them can be undone.
- Search by name, email or phone.
- Filters by status and certification, with balances owed marked.
- A source on every diver, including partner referrals.
- Duplicate review with merge and undo.
Enquiries from WhatsApp become customers
People who message your centre on WhatsApp are kept as contacts, marked as coming from WhatsApp, and the conversation lives in your shared WhatsApp inbox, where the assistant answers routine questions 24/7. When they book, they become a customer with the full record.
Privacy and access
Staff see what their access level allows, so a trainee does not see the books. When someone asks you to delete their personal data, you can erase it from their record.
The bottom line
A dive centre CRM is the record that keeps divers safe and the desk organised: checked certifications, signed medicals, emergency contacts, bookings and money, with the paperwork done by the diver before they arrive. DiveOps keeps that record in the same login as your bookings, boats, till and books.
Book a demo and see a diver's record fill itself in, from first WhatsApp message to signed-off course.
Questions, answered.
What should a dive centre CRM include?
Contact and emergency details, certification level with a checked card, medical forms, every booking and payment, notes and the diver's source. DiveOps keeps all of these on one record per diver.
Can divers fill in their own details before arriving?
Yes. Send a details link, show a QR code at the desk, or let them complete it while booking online. Your centre chooses what the form asks.
Does DiveOps check certifications?
SSI certifications can be checked against SSI from the diver's record. For any agency, staff can add a photo of the card and mark it verified, with who checked it and when.
Can I send marketing emails or WhatsApp campaigns from DiveOps?
Not today. DiveOps sends booking emails and the WhatsApp assistant answers enquiries, but it does not send bulk marketing campaigns.
What happens if the same diver is entered twice?
DiveOps lists likely duplicates for review. You can merge the two records, and undo the merge if it was wrong.
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